Canada's National Laboratory for Particle and Nuclear Physics Laboratoire national canadien pour la recherche en physique nucléaire et en physique des particules

CERN's Director-General Kicks off PLHC

06 June 2012

The Physics at the Large Hadron Collider (PLHC) conference got off to an amazing start on June 3rd with the Director-General of CERN, Rolf-Dieter Heuer, delivering an illuminating talk called “Unveiling the Universe” to a packed OMNIMAX theatre at the Telus World of Science. 

Heuer's talk addressed the fundamental questions behind many of the experiments taking place at CERN. Heuer illuminated why the search for the Higgs boson is so important, and why the search for antimatter and dark energy are so integral to better understanding our universe. We know very little about those parts of the universe, a sentiment Heuer repeated throughout the talk. In fact, this translated into the theme of the talk—that we know next to nothing about how our universe functions. The work being done at CERN is attempting to peel back the layers of the universe in order to gain a greater understanding of it and our place within it.

The public lecture is the result of the newly formed “Partners in Innovation” collaboration between TRIUMF and Science World. The collaboration saw the Outreach and Communications groups from both institutions working together on a number of different facets of the project, ranging from facility coordination to social media marketing. The collaboration was a wild success, as tickets for the OMNIMAX theatre were "sold out" very quickly after the talk was announced to the public via Facebook and Twitter. The demand for seats to the talk was so high that the Science World was prepared to open up their Scien