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Brand Resources

It's a noteworthy time for TRIUMF as we look back on our dynamic fifty-year history heading into a milestone anniversary in 2018, while simultaneously proceeding to envision our future as we develop our 2020-25 Five-Year Plan. This provided a natural opportunity to consider our brand identity – an expression of TRIUMF and its values.

We embarked on this exploration with input from the TRIUMF community and first shared the result internally on October 31, 2017, launching our brand identity implementation tool kit which is available via the links on this digital hub. These resources comprise the foundational elements needed to collaboratively implement TRIUMF’s refreshed brand identity system.

The elements of TRIUMF’s brand implementation tool kit are dynamic and part of a broader system in which we are all collaborators. Testing, feedback, and direct contributions from members of the TRIUMF community have been instrumental in the development of this system, and will continue to improve it. As these assets and elements will continue to evolve, please download them from this webpage to ensure you are using the latest versions. Moreover, we’ll continue to add additional elements and assets throughout our phased implementation process which will extend throughout 2018 – so do check back for updates! For quick reference, you may wish to bookmark this page.

Templates (internal use - last updated June 4, 2020)


Letterhead (w. Universities)

Plain Template (with header)

Fax Cover Sheet


Powerpoint Template

Powerpoint Theme

Keynote Template

Scientific Poster

The TRIUMF Logo (last updated June 4, 2020)

Our Brand Story

Logo Usage Guidelines

TRIUMF Logo - Download

Member Universities Logos

Style Elements (last updated July 12, 2019)



Email Signature

Business Cards

Additional Assets (last updated May, 2020)

Video Conference Backgrounds

Frequently Asked Questions

TRIUMF's Brand Identity Guide (pdf - last updated November 7, 2017)


Terminology Style Guide (pdf)

For major reports such as Annual and Five-Year Plan reports. Includes:

  • Short list of style rules
  • Word list