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Brand Resources

In 2018, as part of our 50th-anniversary celebration, the TRUMF community took the opportunity to look back on our dynamic five decades-long history and reflect on the contributors and drivers of our success as a national science institution. At the same time, we were challenged to look forward and envision not only what our science program and our community would look like in five years (2020-25 Five-Year Plan) but further what our laboratory could look like in ten or twenty years - and beyond. 

This provided a natural opportunity to consider our brand identity – an expression of TRIUMF and its values.

We embarked on this exploration with input from the TRIUMF community and first shared the result internally in late 2017, launching our brand identity implementation tool kit which is available via the links on this digital hub. These resources comprise the foundational elements needed to collaboratively implement TRIUMF’s refreshed brand identity system.

The elements of TRIUMF’s brand implementation tool kit are dynamic and part of a broader system in which we are all collaborators. Testing, feedback, and direct contributions from members of the TRIUMF community have been instrumental in the development of this system and will continue to improve it. As these assets and elements will continue to evolve, please always download them from this webpage to ensure you are using the latest versions.

For quick reference, you may wish to bookmark this page.

Templates (internal use - updated July 6, 2023)


Letterhead (w. Universities)

Plain Template (with header)

Fax Cover Sheet


Presentation Template

Powerpoint Theme

Keynote Template

Scientific Poster

The TRIUMF Logo (updated June 4, 2020)

Our Brand Story

Logo Usage Guidelines

TRIUMF Logo - Download

Member Universities Logos

Style Elements (updated June 1, 2021)



Email Signature

Business Cards

Additional Assets (updated July 2023)

Video Conference Backgrounds

TRIUMF's land acknowledgement

Frequently Asked Questions

Brand Identity Guide 
*NEW RELEASE! Updated May 2022*


Terminology Style Guide (pdf)

For major reports such as Annual and Five-Year Plan reports. Includes:

  • Short list of style rules
  • Word list